The Heretic's Guide to Conviction

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The Heretic's Guide to Conviction

Stop Selling Your Skills. Become a Heretic For Hire.

JA Westenberg

Aug 13, 2026

∙ Paid

Everyone in tech is running the same playbook. This is about the people who refuse to - and why conviction, not consensus, is the only real moat left.

Chapters

00:00 — How Starbucks became a coffee com…

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