Westenberg.
Field Notes on Now.
$ cat ./posts/latest
The Entire Internet Is a UGC Reaction Video Now
I keep a folder in Apple Notes called “cursed websites,” where I save various artefacts that make me feel like the social contract has dissolved. Call it an act of self-loathing. Call it collecting evidence of the fall. Dansugc.com went straight into the folder this morning. It’s a
$ ls ./posts/
The World's First Bullshit
I opened Twitter this morning and three different startups were announcing "the world's first" something. An AI CMO, an autonomous AI marketer, and a design agent
Notes on going solo: celebrating 6 years of Studio Self
Since roughly // broadly 2020, I’ve been running a solo-powered minor empire. I have no employees, and my only office is my home office, filled as it is with cat
Members Only: On Cathedral thinking
Tread carefully, because you tread on my fucks.
This newsletter is free to read, and it’ll stay that way. But if you want more - extra posts each month, access to the community, and a direct line
"Collaboration" is bullshit.
This newsletter is free to read, and it’ll stay that way. But if you want more - extra posts each month, access to the community, and a direct line
Members Only: How do we define our own flourishing?
Nikolai Kardashev believed we could classify civilisations by the eneregy they harness. The Soviet Astrophysicist proposed three “Types” of civilisation - Type I controls the energy budget of its homeward,
Marc Andreessen is wrong about introspection
This newsletter is free to read, and it’ll stay that way. But if you want more - extra posts each month, access to the community, and a direct line
The optimized self and the life that got away
This newsletter is free to read, and it’ll stay that way. But if you want more - extra posts each month, access to the community, and a direct line
Everything's Casino
On the evening of February 28, 2026, American B-2 bombers lifted off from Whiteman Air Force Base in Missouri. By the time they reached Iranian airspace, Tomahawk missiles were already
Members Only: We desperately need a Reality Literacy
The Noble Path
It is a truth universally acknowledged that an indie hacker in possession of a widget must be in want of a business model... Every tool is a startup now. Every