STATUS // operational
Westenberg. | v1.0 | 2026
$ grep --tag="Startup"

Startup

RESULTS //
1
Essay

AI twitter's favourite lie: everyone wants to be a developer

Twitter's latest consensus on inevitability: now that large language models can write code, everyone will become a software developer. People, you see, have problems, and software solves problems,

2026-02-14 3 min read
2
Essay

Communities are not fungible

There's a default assumption baked into how Silicon Valley builds products, and it tracks against how urban planners redesign neighbourhoods: that communities are interchangeable, and if you "

2026-02-11 7 min read
3
Startup

The pitch deck is dead. Write a pitch.md instead.

Every week, thousands of founders open Canva or Google Slides or, God help them, PowerPoint, and begin the ritual. They agonize over fonts, nudge logos three pixels to the left

2026-02-09 4 min read
4
Essay

Personal Business

Via Charles Broskoski

2025-11-15 1 min read
5
Essay

PSA: Forums are Cool Again

(And I just launched one)

2025-11-13 1 min read
6
Interview

Interview: Ken Case (OmniFocus)

This Guy Shipped Apps Before You Knew What an App Was

2025-11-06 24 min read
7
Startup

996 Just Means You Have No Leverage

The Performance of Work Is Not Work

2025-10-11 4 min read
8
Update

Launching: Westenberg Pro Community

Westenberg is now on Discourse

2025-09-17 1 min read
9
Essay

It Would Have Worked By Now

When Persistence Becomes Delusion

2025-08-04 5 min read
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