Westenberg.
Field Notes on Now.
$ ls ./posts/
How Small Networks Build Stronger Ideas
Popularity kills good ideas. The moment a thought gets traction, it gets watered down. The rough edges get sanded off. The disclaimers creep in. The speculative becomes declarative, the subversive
Notes from the Exit: Why I Left the Attention Economy
I didn’t leave the attention economy because I hated it. I left because I understood it, because once you see the system for what it is—a parasitic loop
Bet on Systems, Not Sparks
We keep mistaking the highlight reel for the work. We see the headline, the launch, the million views—and forget the months, sometimes years, of invisible scaffolding beneath it. We&
There Is No "Right Time." There Is Only Now, Plus Courage.
There is a persistent fantasy that somewhere, just beyond the fog, a "right time" is waiting. A moment when the probabilities stack neatly, when uncertainty thins to a
Drowning in Options, Starving for Purpose
Look at the cereal aisle. A hundred kinds of sugar and grain and color. Look at your Netflix queue. Thousands of hours of people falling in love, falling apart, saving
Experience Doesn't Stack: The Myth of Collective Knowledge
We treat knowledge like so much cargo. Stack it high enough, gather enough people, and surely you'll reach critical mass. Twenty smart people, each with a year of
The Cannae Problem
It's August 2, 216 BCE. The Roman army stands in formation under the blistering Italian sun. Eight legions strong—the largest force Rome has ever fielded—nearly 80,
The Gilded Age Is Back. So Are the Grifters.
In 1897, Ralph Waldo Trine published In Tune with the Infinite, laying the groundwork for what would become the modern self-help industry. The book promised that thought could shape reality,
The Titan Who Couldn’t Let Go
Before Elon Musk, before Steve Jobs, before the idea of a billionaire-as-visionary became a cultural trope, there was Howard Hughes. He was born into wealth and turned it into something
The Maginot Illusion: Why Fortified Systems Fail
The French military spent a decade - and three billion francs - building the perfect defense against another German invasion. The Maginot Line stretched hundreds of kilometers along the Franco-German
Cynicism Is the Default Epistemology of People with Too Much Information and Too Little Power
Imagine standing in the center of a massive, ever-expanding library. Shelves stretch out into the horizon. But half the books are contradictory. Some are filled with blank pages, some are
Unstatus: How to Stop Playing a Game You Don’t Want to Win
On a rainy, winter evening in Sydney's Potts Point, I found myself seated at a dinner party next to a woman who had recently divested herself of a