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The One-Model Market: Why Every Consumer App Eventually Becomes an Ad Company

The Inescapable Economics of the Consumer Internet

JA Westenberg's avatar
JA Westenberg
Nov 15, 2026

Meta’s advertising revenue hit $63.06 billion last quarter, meaning a staggering 97.6% of its $64.60 billion in revenue came from showing consumers a buttload of ads.

Alphabet is less reliant, with ad…

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