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One-Person Unicorns Are Coming

Why the future belongs to the billion-dollar solo venture.

JA Westenberg's avatar
JA Westenberg
Nov 10, 2026

In 1937, a 26-year-old economist by the name of Ronald Coase wrote a groundbreaking paper in *Economica* that asked a wildly radical question: Why do firms - companies - even exist?

Prior to Coase, th…

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