Westenberg.
Field Notes on Now.
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I truly hate mostpeopleslop
In 2006, Joe Sugarman published a book called The Adweek Copywriting Handbook - and an axiom stuck... "The sole purpose of the first sentence in an advertisement is to get you to read the second sentence." That line, more or less, explains how social media turned into a
$ ls ./posts/
Sometimes powerful people just do dumb shit
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Optimism is not a personality flaw
This newsletter is free to read, and it’ll stay that way. But if you want more - extra posts each month, no sponsored CTAs, access to the community, and
Why I quit "The Strive"
This newsletter is free to read, and it’ll stay that way. But if you want more - extra posts each month, no sponsored CTAs, access to the community, and
The Hacker News tarpit
This newsletter is free to read, and it’ll stay that way. But if you want more - extra posts each month, no sponsored CTAs, access to the community, and
The AI writing witchhunt is pointless.
Alexandre Dumas ran what was essentially a content production house in 19th century Paris. His most famous collaborator was Auguste Maquet, who wrote substantial portions of The Three Musketeers and
The "Passive Income" trap ate a generation of entrepreneurs
I had coffee last year with a guy - I won't use his real name - who told me he was "building a business." I asked
Time is a User-Interface
The Entire Internet Is a UGC Reaction Video Now
I keep a folder in Apple Notes called “cursed websites,” where I save various artefacts that make me feel like the social contract has dissolved. Call it an act of
The World's First Bullshit
I opened Twitter this morning and three different startups were announcing "the world's first" something. An AI CMO, an autonomous AI marketer, and a design agent
Notes on going solo: celebrating 6 years of Studio Self
Since roughly // broadly 2020, I’ve been running a solo-powered minor empire. I have no employees, and my only office is my home office, filled as it is with cat